Prezzemolo & Vitale - A Luxurious Eating Guide

During university, I took on a personal challenge: reimagine Prezzemolo & Vitale, a beloved niche supermarket from Palermo, Sicily, through a luxury lens. P&V has built its reputation on fine, genuine, top-quality local products — the kind Palermitan families have trusted for generations, and the brand has since expanded across London and Sicily. My goal was to elevate that heritage without losing its soul, so I designed a brand-new product for it: an official magazine, a luxurious eating guide, built to introduce an international audience — especially in London — to the richness of Italian food culture, tradition, and the Dolce Vita way of living.