My Projects

My projects move across branding, strategy, and execution - from reimagining Maison Margiela's Jazz Club fragrance for its 10th anniversary, to rebranding Prezzemolo & Vitale from the ground up, to launching new products at EssilorLuxottica. Each one lives at a different intersection of creativity and precision, spanning fashion, food, and eyewear. Together, they show the same instinct: turn an idea into something people can actually experience.