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Stellest × Ray-Ban — Co-Branded Campaign
Project type
End-to-end project management, from first idea to global rollout.
Role
Project Manager
Scope: Creative development, production, post-production, global market rollout, regulatory localization Markets: EMEA, APAC, Americas (worldwide rollout) Partners: External creative agency, Ray-Ban brand team, local country teams worldwide
Stellest partnered with Ray-Ban on a co-branded campaign built around a real photoshoot with children in Milan. The project spanned the full lifecycle of a global marketing campaign: from the first creative conversations with the agency, through casting and location scouting, to a worldwide rollout across dozens of markets — each with its own timeline, format needs, and regulatory requirements.
I owned this project end to end. Rather than sitting inside one function, my role was to be the connective tissue between every party involved: the creative agency, the Ray-Ban team, and every regional office that would eventually run the campaign locally.
